Anand Group ranking in terms of quality and craftsmanship among very top sports goods manufacturers in India and abroad – specializing in global presentation of sports goods - a concern of Anand families - founded by Late Lala Niranjan Dass Anand and afterward joined by Shri Madan Lal Anand - flourished by a sequence of three generations, now the third generation Mr. Ashish Anand, Mr. Akhil Anand and Mr. Pawan Anand is in assistance with the second Mr. Ashok Anand, Mr. Surinder Pal Anand, Mr. Anup Anand and Mr. Bhushan Anand – segregated in four different units viz.

•  Anand Shuttlecock House
    (Establishing year 1948)
•  Anandco Sporting Corporation
   (Establishing year 1972)
•  Anand Brothers
    (Establishing year 1982)
•  Anand & Anand
    (Establishing year 1999)

We are one of the founder members of Sports Goods Foundation of India, Jalandhar and have been confined for not to use child labour in the manufacturing process of sports goods,the Sports Goods Export Promotion Council, New Delhi (a semi government body accelerating export of sports goods from India), the member of sports goods manufacturer & exporters Association, and The Association of Indian Sports Goods Industries. Our endeavor ever since has been to humanize the true sportsmanship. Anand Group has been fully alive to revamp its products and to let our customers cherry pick. After establishing our name in the respective sports world market with quality as a buzzword, we are readily awaiting to become reliance for you, diversifying into Boxing, Rugby, Soccer, Beach Volley and many more with rapt attention to give satiation to our worthy customer has apart from winning us appraisal also considered us among first rate sports goods manufacturers in home and overseas. For receiving the appreciation for our multifold efforts we are full of gratitude.